Exploring the strength of social media in marketing strategy Essay

Exploring the strength of social media in marketing strategy - Essay Example Social media has gained support from a business marketer known as Radian6. Radian6 has enabled many organizations to turn into Socially Engaged Enterprises containing the ability to understand and obtain useful information about social media through measurement, sentiment, metrics, and analytics reporting (Safko 31-33). It is also through social media listening, monitoring, tracking and engagement tools that motivate many organizations adopt social media strategy. In addition, Radian6 advices on how to utilize social media guidelines, case studies, the best practices, and educating the staff thus enhancing easy understanding of the impact that both the Social CRM and Social Graph have on their business. Social Media Marketing has paved way for developing buzz and visibility for brands, services, companies, and products. Through consulting solutions, it has provided many companies with extensive connectivity within its target audience; which is an effective way of developing conversations and interacting with consumers. Marketers obtain the skills of identifying important metrics (Evans 67). Furthermore, they are in position to determine measures of social media in their firms in turn having the ability of providing the return measurement for the plans before and after implementation. Social media also provides extensive visibility, increasing sales significantly and reducing costs involved with traditional lead generation systems, email marketing campaign and cold calling. They face many limitations such as difficulty in identifying the best practices, determining the effectiveness of their campaigns, having no idea of where to start, and working under full time resources. Social media addresses all these challenges with the aim of improving their business. Social brand conversation provides solutions that allow customers to engage in end-users for better networking, collaboration, well lead generation, loyalty building, thought